BRIAN A. ALAMANO

MARKETING MANAGER  (JANUARY 2014 – JUNE 2014)

CYTOSPORT, INC. - LOS ANGELES, CA

Promoted to manage a Tier 1consumer marketing program in Los Angeles, the largest and most diverse market. Built-out and led two satellite consumer marketing teams, consisting of 15+ employees each, in North Los Angeles and South Los Angeles. Worked closely with Marketing Area Team, involving all Southern California markets, to engage consumers, establish brand identity, and ensure quality brand education. 

• Directed collegiate marketing program for UCLA, USC, LMU, and UCSB

• Designed regional go-to market strategy that coincided with national brand DNA 

• Supported integrated retail and marketing programs to support sales

• Managed a $200,000 marketing operations budget per year

• Strategically launched new consumer products in assigned territories

• Developed local social media content (Instagram/Twitter) in accordance with brand strategy

 

AREA MARKETING MANAGER  (NOVEMBER 2012 – JANUARY 2014)

CYTOSPORT, INC. - ORANGE COUNTY, CA

Reported to Senior Brand Marketing Manager. Managed a Tier 2 consumer marketing program that impacted the Orange County and Inland Empire markets. Recruited, hired, and trained street team of top area talent including: 12+ part-time employees and one collegiate ambassador at UC Irvine. Worked closely with Marketing Area Team, involving all Southern California markets, to engage consumers, establish brand identity, and ensure quality brand education. 

• Executing consumer marketing strategies from concept to completion

• Budget management for marketing operations and product inventory 

• Developed and executed regional, and national, brand marketing programs

• Collaborated with brand managers, regional marketing directors, and regional sales managers to provide project support

• Actively coordinated with regional event directors for grassroots and branded events

• Developed and maintained business relationships

 

ASSISTANT STORE MANAGER  (JULY 2012 – NOVEMBER 2012)

ABERCROMBIE & FITCH CO. - TORRANCE, CA 

Reported to the General Manager, and Store Manager, of Hollister Co. at Del Amo Mall. Received extensive training in management and retail store management. Maintained in-store POP displays for seasonal updates and handled all training, recruiting, and interviewing. 

• Supervised team of 75+ associates

• Managed multi-million dollar store in fast paced retail environment

• Oversaw daily retail operations of the 3rd largest store (Torrance, CA) in nation

• Assigned technical title of "People Manager" responsible for recruiting, training, and hiring

• Inventory/Stock Management 

• Visual Merchandising

 

BRAND AMBASSADOR  (JANUARY 2012 – MAY 2012)

SQUARE, INC. - FRESNO, CA

Responsible for increasing Square card reader usage, and activate new users in the community. Fostered relationships with local stakeholders to support Square growth, while collaborating with colleagues on outreach programs.

• Met monthly activations targets by activating small businesses, sellers at events, and student organizations

• Built brand awareness on campus and within the Fresno community

• Generated and maintained brand equity throughout consumer interactions

 

 

California State University, Fresno

Bachelor of Science: Business Administration, Marketing

Option: Sports Marketing