BRIAN A. ALAMANO

As outlined in the Muscle Milk AMM core responsibilities, providing area marketing support for branded, and local events, was a key driving force to expand brand awareness within our communities. In that regard, I was fortunate enough to have managed over 30 branded events, while also coordinating with countless local grassroots event opportunities to provide premium branding for Muscle Milk. 

 

Muscle Milk was designed to embrace the whole gamut of the active consumer lifestyle. One day, we would be supporting a grassroots triathlon, and the next day we would be at Big Bear Mountain managing an amateur snowboarding competition. Thus, I was fortunate enough to work along side some of the top brands within their respective industries. Here is a condensed list of some of the brands, and events, that I have worked with in the past...

 

• Specialized A1 Ride Daze 

• BALLISLIFE All-American Game

• Transworld MotoX Race Series 

• Transworld Snowboarding TransAM

• XTERRA 

• Volcom Qualifying Series 

• Sho-Air Cycling Group - Kenda Cup Series 

 

When you check out the photo reel below, you will see some of these events come to life. However, the real magic is located in the following list of responsibilities that I made sure were effectively executed for the lifespan of each event...

 

• Managing Event Logistics

  • Setups/Teardowns 

  • Allocating marketing resources (product, infrastructure)

• Coordinating with Event Directors

  • Vendor contracts

  • Ensuring premium brand placement and maximum exposure

• On-Site Team Management & Quality Execution

  • Provided management support for sampling team

  • Ensured quality consumer experience was achieved